I am Alissia and I coach people who want to create their dreamy businesses so they can live their life their way.

I know how important being true to yourself is to feeling fulfilled in life. I also know self-belief comes from standing up for what you really want! And it comes from saying you're worthy of having it!

My number one belief is that everyone should have the freedom to be who they want to be and live the life that they want to live. Call me crazy, but I truly believe it’s possible.

be-you be the confident you, be career happy

About Alissia

My Story

I was an overweight child who became an overweight teenager. At my biggest, my clothes had hit size 20, which for just 5ft 3in tall, was a significant size at such a challenging time of life.

I was so self-conscious. I struggled with a lack of confidence and low self-esteem.

At 18 I saw a photograph of me holding my then baby cousin and all I could see was rolls and sadness.

I knew immediately I had to do something about my size! I joined a slimming club and started to lose the weight and began to exercise (I'd always been the kid that made up excuses not to do PE at school, I hated it! Mostly because I was so self-conscious).

Fast forward a few years and although I had successfully lost the weight and changed eating and exercising habits (it turned out I actually really enjoyed working out A LOT!), my self-confidence was still non-existent.

I was shy and awkward around new people and in new situations, always wanting to hide away in the background. I was still petrified of what others would think of me. I hadn't shifted my mindset.

It stopped me from going away to university....

I tried, but I let the negative talk in my head, my inner judge, win over and I was home within two weeks. I was still seeing myself as that fat girl with little to give or celebrate about. I took a year out to work and went back to university in my hometown where everything was comfortable and known.

Even so, through university and as I started my career in public relations, my internal story that I was not good enough or I would never be as successful or as interesting as others plagued me.

I had big dreams. I had visions of the life I wanted. It had adventure, it had excitement, it had following my own path!

But I wasn't taking a leading role in designing this life, I was drifting, being taken on by the judge in my head keeping me small and hidden away. I could see it happening but wasn't doing anything about it. I was making decisions based on what I thought I could do and not what I really wanted to do. The negative talk and self-sabotage was exhausting.

I was the girl that had given up too quickly on herself!

It left me feeling empty, deflated and totally pissed off at myself.

Deep down I really knew there was so much more out there for me to do and a greater potential I needed to fulfil.

I wanted to try new things and do it despite what others might think. Although I wasn't completely sure what this actually looked like for me, I desperately wanted to find out!

I was becoming increasingly frustrated and miserable at work. I wanted more. I wanted something else. Sunday evenings became unbearable knowing that Monday morning was just a sleep away, and it would start all over again. I knew in my core that I wanted to work for myself and be my own boss. I wanted freedom, variety, flexibility and be passionate about something I'd created for myself.

My 'aha' moment came when out of the blue my personal trainer said to me "You'd make a great PT, why don't you give it a go!"

Something inside me knew this was THAT opportunity to create a whole new path for me!

A path that no longer tied me to my past, or working for someone else, living under their demands, decisions and expectations.

And instead of brushing it off, thinking I couldn't possibly do that, I thought "What the hell, I'm game! Why not???".

I realised I needed to LOVE MY LIFE not just exist in it anymore!

That day I gave up playing it safe! I gave up on hiding behind the little self-conscious fat child. I knew had to do it!

So it's exactly what I did!

I studied for my PT qualification and created my business while still working full time. I learnt the lessons of easing into a new business journey and seeking support for both business and mental wellbeing.

As soon as I had my qualification in my hand, had established my plan, I quit my job and, ta-da, became my own boss.

I have since invested a lot of time and money in my development. I've spent a lot of time visualising and cultivating the life I want and with this, my self-belief has grown exponentially, and it's this that has also calmed those self-doubts and limiting beliefs!

I then stumbled across the new path of coaching which intuitively felt like something I was created to do. It's like it's in my blood. I have trained professionally as a life coach so that I can work with people on a deeper level, exploring their vision for their best lives and helping them work towards that.

I believe all it takes is a "Hell Yes" and stepping up the investment in yourself!

The more I've worked with women as a PT and a coach I've become hugely passionate about encouraging women to remove the emotional straightjacket that holds them back from feeling comfortable in their own skin, who they are and what they want. I had to break from this myself and the result has been incredible.

I want women to feel free to explore greater freedom, flexibility and their passions no matter their situation. I want them to see life as being pliable as opposed to predefined. I want more women to create a life they love through becoming entrepreneurial and uncaged from the confines that society puts women in.

What's key to this is for women to step into their own, unique and inspiring awesomeness and be unapologetic about who they are and what they want! It's not selfish, it necessary!

What else about me.....

I'm an introvert who loves my own time and space. I love a deep connection with people. I feel lost in large crowds. I'm a deep thinker and love to read and learn and help others from what I discover. I'm calm but deeply passionate. I enjoy the freedom to travel and will take any opportunity to do so. I'm definitely a dog person and I adore my English Springer Spaniel Pepper.

The experience I draw upon.....

  • Over 10 years in Communications, PR & Marketing
  • Previously working across private, public and third sectors
  • My own entrepreneurial journey
  • My appetite for setting myself 'out of my comfort zone' challenges ~ the latest one was a 3-mile open water swim for charity.
  • Being a dog owner ~ dogs can teach us some awesome lessons!
  • My travels

I want to impact the lives of hundreds of women so they will go out into their communities and readdress gender inequalities, creating a more flexible, open-minded world for themselves and the next generation.....

I want more women to discover freedom, creativity, adventure, beauty, inspiration and truth.

I want more women to wake up to the fact that life is pliable and not predetermined by current societal expectation.

I want more women to realise that it’s necessary to chase their dreams, and mould their lives to help them flourish and that it’s not selfish but necessary!

I want there to be more female business leaders, business owners and entrepreneurs, who are encouraging heart centred business practices.

I want each woman to recognise their awesomeness and in their unique, authentic and unapologetic way!

About Alissia Life Coach at Alissa Knight Coaching


"Alissia is one of the kindest and positive people I know. I admire her as she isn't afraid (or if she is, she conquered her fears) to try new things, both in her social and work life that adds value to her life in a positive way! If she can do that for herself she certainly can for you. And on a personal note, as my personal trainer when I was pregnant, she helped me a lot and I'm grateful for her support xx" 

Katie, Southampton 

"Alissia is an incredibly caring and compassionate person who has undergone her own transformation including becoming a life coach. Because of this she is perfect for helping others to transform themselves with a combination of insightfulness, fun and and strength."

Corry, London

"Alissia is a deeply thoughtful, courageous and compassionate person who has a powerful impact on others. She is a skilled coach who sees the best in the people she works with and skilfully draws out courage and clarity living in them. She does this with a light touch and belief which makes working with her an absolute delight."

Naomi, Petersfield

I've known Alissia for 23 (!) years and it has been amazing to watch her grow and change over this time due to her constant drive and determination to understand who she really is and what she wants from life. This has helped her to grow her own self-confidence which in turn has helped her to realise her passion for helping others to achieve the same. She is a thoughtful, kind and caring person who genuinely wants to help other people strive to feel good about themselves and to achieve their goals. xxx

Naomi, Southampton