I am Alissia Knight and I coach awesome women entrepreneurs who want to

create their dreamy business so they can live their life their way.


But, don't get me wrong, I don't have everything figured out in my life, I suffer from being human too. But I do have the self-belief I can make things happen for myself and others and the ability to ask the right questions!


And what I do know for sure is how important being authentic and true to yourself is to feel fulfilled in life, this and self-worth are probably the foundation stones of self-belief.


About Alissia

My Story

I was the chubby child, who at primary school was bullied and the last to be chosen for anything when teams were involved, who then became an overweight teenager. At my biggest, my clothes had hit size 20, which for just 5ft 3in tall, was a significant size.

I was so self-conscious. I struggled with lack of confidence and low self-esteem.

At 18 I saw a photograph taken of me holding my then baby cousin and all I could see was rolls.

I knew immediately I had to do something about my size. So, I joined a slimming club and started to lose the weight and I also began to exercise (I'd always been the kid that made up excuses not to do PE at school, I hated it! Likely linked to being overly self-conscious).

Fast forward a few years and although I had successfully lost the weight and changed eating and exercising habits, I hadn't shifted my self-conscious mindset and I was incredibly shy around new people and in new situations.

It stopped me from going away to university.... I tried, but I let the negative talk in my head win over and I was home within two weeks. I was still seeing myself as that overweight girl with little to celebrate about. I took a year out to work and went back to university in my hometown where I could stay at home. It was comfortable at home!

Even so, through university and as I started my career in PR, an internal narrative plagued me that I was not good enough or I would never be as successful as others!

I had big dreams. I had visions of the dream job and life I wanted. But I'd never actually put myself forward for those jobs or take a leading role in my own life design - who was I kidding, that's not who I was! Only more intelligent and successful people or risk takers did that!

This constant self-sabotage was exhausting, I was making decisions based on what I thought I could do and not what I really wanted to do. It left me feeling empty, deflated, generally pissed off at myself. Deep down I really knew there was so much more out there for me to do and discover, and a greater potential I needed to fulfil.

I knew in my core that I wanted to work for myself and be my own boss and have greater freedom, variety, flexibility and deeper connection. I had a strong desire to rebel against conforming to the norms set out for my generation. I wanted to question more, experiment more and live outside expectation. Although I wasn't sure what this actually looked like, but I certainly was drawn to finding out!

"But, was this even possible for someone like me" I would think all the time!

And finally, I had the 'aha' moment when my personal trainer said to me "You'd make a great PT, why don't you give it a go!"

Something inside me knew this was THAT opportunity to create a whole new story for me! A story that didn't have me tied to a desk, 9 - 5, day in day out, working for someone else and living up to other people's expectations - feeling pretty average about everything.

So instead of brushing it off and thinking I couldn't possibly do that, I thought "Hell Yeah, I'm game!".

I realised I needed to LOVE MY LIFE and not just live a restricted version of my life!

That day I gave up playing it safe! I gave up on hiding behind my self-conscious child. I knew I could do it! That belief was there, it had just been hiding behind a layer of crap from my past that I was still hanging on to.

So it's exactly what I did!

I studied for my PT qualification and created my business while working full time (admittedly there was a lot of self-doubt as I compared myself to the other beautiful individuals taking the course, but I soon realised that ultimately I will attract the clients that like me for who I am).

As soon as I had my qualification in my hand I quit my job and, ta-da, became my own boss.

And I have since invested a lot of time and money in my own personal development to continue on this path.

I've also spent a lot of time visualising and cultivating the life I want and with this, my self-belief has grown exponentially, and it's this that has also calmed those self-doubts and limiting beliefs!

I believe all it takes is a "Hell Yes" and stepping up the investment in yourself!

Since creating my first initial business I have trained professionally as a life coach so that I can work with people on a deeper level.

The more I've worked with women in my capacity as a PT and a coach I've become hugely passionate about encouraging women to remove the emotional straightjacket that holds them back from feeling comfortable in their own skin.

I want women to feel free to explore greater freedom, flexibility and their passions no matter their situation. I want them to see life as being pliable as opposed to predefined. And I believe it's about creating even more equality between men and women, especially around emotional wellbeing.

What's key to this is for women to step into their own, unique and inspiring awesomeness and be unapologetic about who they are and what they want in life - it is different for each and every one of us.

I want more women to create a life they love through becoming entrepreneurial and uncaged from the confines that society puts women in.

Through self-exploration I appreciated the importance of following your dreams, embracing change and most certainly who you are as a unique individual.

I am an introvert who loves my own time and space. I love deep connection with few people and struggle in large crowds. I'm a deep thinker and love to read and learn and help others with what I discover. I'm calm, but a passionate individual. I enjoy the freedom

This is Pepper!

to travel and will take any opportunity to do so. I'm most definitely a dog person and I adore my pooch Pepper.

I believe life is always giving you signs of your unique path to follow.

My coaching style is casual, informal and all about having a warm and heartening, yet pull no punches when required, conversation about what's getting in your way of what you're wanting to achieve.

My strengths: I’m curious and love to research and gather information. People trust me easily and quickly, and I feel honoured by that. I have a good sense of humour. I like to find the lighter side of a situation. I am compassionate yet hold the other person as responsible for themselves. My strengths as a coach include creating a safe, trusting relationship; gentle directness; ability to peel back the layers to get to the root; being able to not know; laughter!

The OTHER experience I draw upon.....

  • Over 10 years in Communications, PR & Marketing
  • Previously working across private, public and third sectors
  • Volunteering experience
  • My own entrepreneurial journey
  • My appetite for setting myself 'out of my comfort zone' challenges ~ the latest one is a 3-mile open water swim for charity.
  • Being a dog owner ~ dogs can teach us some awesome lessons!
  • My travels



I want to impact the lives of hundreds of women so they will go out into their communities and readdress gender inequalities, creating a more flexible, open-minded world for themselves and the next generation.....

I want more women to discover freedom, creativity, adventure, beauty, inspiration and truth.

I want more women to wake up to the fact that life is pliable and not predetermined by current societal expectation.

I want more women to realise that it’s necessary to chase their dreams, and mould their lives to help them to flower and that it’s not selfish by any means.

I want there to be more female business leaders, business owners and entrepreneurs, who are encouraging heart centred business practices. I want each woman to recognise their awesomeness and in their unique, authentic and unapologetic way!

About Alissia Life Coach at Alissa Knight Coaching


"Alissia is one of the kindest and positive people I know. I admire her as she isn't afraid (or if she is, she conquered her fears) to try new things, both in her social and work life that adds value to her life in a positive way! If she can do that for herself she certainly can for you. And on a personal note, as my personal trainer when I was pregnant, she helped me a lot and I'm grateful for her support xx" 

Katie, Southampton 

"Alissia is an incredibly caring and compassionate person who has undergone her own transformation including becoming a life coach. Because of this she is perfect for helping others to transform themselves with a combination of insightfulness, fun and and strength."

Corry, London

"Alissia is a deeply thoughtful, courageous and compassionate person who has a powerful impact on others. She is a skilled coach who sees the best in the people she works with and skilfully draws out courage and clarity living in them. She does this with a light touch and belief which makes working with her an absolute delight."

Naomi, Petersfield

I've known Alissia for 23 (!) years and it has been amazing to watch her grow and change over this time due to her constant drive and determination to understand who she really is and what she wants from life. This has helped her to grow her own self-confidence which in turn has helped her to realise her passion for helping others to achieve the same. She is a thoughtful, kind and caring person who genuinely wants to help other people strive to feel good about themselves and to achieve their goals. xxx

Naomi, Southampton

I am a Co-Active trained coach with the Coaching Training Institute. CTI is the oldest and largest in-person coach training school and one of the most innovative leadership training organisations in the world. I am a Level 3 Personal Trainer and currently studying the MNU Certification in Nutrition.  

The most important relationship in your life is the one you have with yourself. 

Let’s rekindle the love in it!

About Alissia Knight